In this episode we talk with Bryan Semple who serves as the GM and CMO at SmartBear (just acquired by Francisco Partners)—Bryan has a lot to say about scaling Agile at a mid-market company that’s completed many acquisitions. Actually, the fact that they’ve done some many acquisitions led to his insights around why he sees cross-functional teams as imperative. In this episode you’ll hear about: How Bryan transitioned from functional silo (shared services) to distributed resourcing (x-functional teams) Some key differences between engineering and marketing teams that impact Agile method How SmartBear connects Agile planning to strategic planning Bonus, check out a couple of blog posts on Agile Marketing from Bryan. Search for: Get Episodes via Email Success! First Name Last Name Email Subscribe Subscribe on iTunes Learn more about Agile Marketing
<p><a href="https://agilemarketingblog.com/wp-content/uploads/2017/05/AAEAAQAAAAAAAAIRAAAAJDhiMDA1MzhjLWM5ZWItNDE1Ny04MWU2LTJjMDEyNWJlMGVlYg.jpg" rel="noopener noreferrer"></a> In this episode we talk with <a href="https://www.linkedin.com/in/bryansemple/" rel="noopener noreferrer">Bryan Semple</a> who serves as the GM and CMO at <a href="https://smartbear.com/" rel="noopener noreferrer">SmartBear</a> (just acquired by <a href="https://www.franciscopartners.com/" rel="noopener noreferrer">Francisco Partners</a>)—Bryan has a lot to say about scaling Agile at a mid-market company that’s completed many acquisitions. Actually, the fact that they’ve done some many acquisitions led to his insights around why he sees cross-functional teams as imperative. In this episode you’ll hear about:</p>
Bonus, check out a couple of blog posts on Agile Marketing from Bryan.
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